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Sales Manager

The role will also be responsible for;

1. Lead the sales force to ensure superior sales execution and performance across the region
2. Ensure profit delivery and performance according to plans.
3. Own and be accountable for region profit and loss
4. Monitor and review sales and marketing performance, providing guidance and coaching to address any issues.
5. Develop and implement sales force effectiveness and automation capabilities
6. Roll out and ensure effective use of customer segmentation and related toolkits.
7. Manage Right Execution Daily (RED)systems, tracking, contractor Services Level Agreement (SLA) management, and non-conformance.
8. Oversee sales resource planning, merchandising management, and REDMART (Point of Sale (POS) storage, picking, and delivery).
9. Determine functional requirements, population, and location for cold drink equipment (executed by Supply Chain).
10. Collaborate with People & Culture department to ensure appropriate sales force remuneration (fixed and variable).
11. Ensure effective management of third-party distributors by the sales force.
12. Develop action plans to close significant performance gaps
13. Develop and execute channel-specific strategies.
14. Implement promotional programs and activities.
15. Ensure asset care and demand planning.
16. Manage key projects and drive execution standards across all channels.
17. Provide input to the demand planning process.
18. Conduct business reviews with customers.
19. Make frequent trade visits to customer stores with territorial personnel.
20. Optimize revenue growth by understanding pack margin and role per customer.
21. Utilize market research and analysis to formulate programs and provide customer feedback.
22. Build strong customer relationships by identifying business growth opportunities and managing account-specific programs and promotions.
23. Participate in various interactions such as charity sports days, customer conferences, corporate golf days, and international events.
24. Monitor and measure sales targets daily, taking corrective action as needed.
25. Allocate execution resources (e.g., Point of Sale, coolers, promotional materials) for maximum return.
26. Identify and respond to competitor activities.
27. Ensure effective implementation of local and national promotions

The incumbent is also required to posses;

1. Strong analytical skills with product and industry knowledge, and good attention to detail
2. Excellent interpersonal, motivational, and presentation skills
3. Customer-focused with strong negotiation skills and revenue management expertise
4. Strategic thinker with industry and competitor insights
5. Resilient and flexible, able to work under pressure
6. Effective conflict handling and problem-solving abilities
7. Ability to coach and lead, inspiring teams to achieve results, and being an ambassador for the company and brands
8. Understanding of evolving business needs and system adaptation for added value, with a focus on execution excellence and brilliant standards.
9. Leadership and Sales acumen